My name is Lula Rocha.
I'm a designer - I build things.

I work at the intersection of art, design, and technology, crafting visual identities, websites, and digital tools with clean and thoughtful design.

Here is my short resume:

Studios

Founder: Rocha Design 1995, Metapix 2011.

Projects

Over 30 years of experience in graphic and web design, plus more than 2 years developing AI-based projects. Explore some of my AI projects here at sugiro.ai, and check out my portfolio for other selected work.

Education

Master of Arts (MA) in Industrial Design from Central Saint Martins College of Art & Design, London, 1989–1991.

Bachelor of Arts (BA) in Industrial Design and Visual Communication from PUC-Rio, 1982–1988.

Teaching

Teacher in the Undergraduate Design Program at PUC-Rio since 1989.

Teacher in the Graduate Program in Textile Design at SENAI/CETIQT-RJ, 2012–2013.

Teacher at EARJ American School of Rio de Janeiro 2012–2014.

Over 700 video lessons on Photoshop, Illustrator, and InDesign, created for Metapix courses. Free on YouTube

Learning

My learning process is a loop: study, practice, create, learn, improve.